It was Star Wars Day yesterday (May the Fourth be with you…), and as happens every year, various government departments put out Star Wars-themed tweets, and some of them are good, and some of them are…not so good. For example:
…he’s a droid. https://t.co/tfglfMOozv
— Dale Smith (@journo_dale) May 4, 2021
Half marks. https://t.co/i0xefauzre
— Dale Smith (@journo_dale) May 4, 2021
When offered a #COVIDVaccine you are, take it you should. Protect you from serious illness it does. https://t.co/EbEEVECOF4 #MayThe4th
Vaccines are safe and effective for adults 16-900 pic.twitter.com/58W954KBV4
— Transport Canada (@Transport_gc) May 4, 2021
#COVID19Vaccines: A New Hope.
With every vaccine administered, hope grows. When it’s your turn, roll up your sleeve and get the shot. Together, we can bring balance to the force. #MayTheFourthBeWithYou #StarWarsDay #SleevesUP pic.twitter.com/IqGr1nmedF— Canada's CPHO (@CPHO_Canada) May 4, 2021
Don't be misled by #JediMindTricks and misinformation. Even in a galaxy far far away, #VaccinesWork to keep all living creatures safe. May the force be with you! https://t.co/sSet9ItBxw#StarWarsDay #MayThe4thBeWithYou pic.twitter.com/VMkgNhQB3Y
— Health Canada and PHAC (@GovCanHealth) May 4, 2021
Some really missed the mark.
Luke wasn't prepared. Multiple Jedi Masters died trying to get him up to speed. You know who was prepared? Darth Vader, he was on top of things. Vader masked up a long time ago, in a galaxy, far, far away from COVID, kept a saber apart and he could force choke admirals over Zoom. https://t.co/Q5CR3FyFn4
— Tabatha Southey (@TabathaSouthey) May 4, 2021
This is basically the entire plot of Empire Strikes Back, which opens with him getting smacked by a Wampa and ends with him getting smacked around by Vader *precisely because he was not prepared*.
— Alex Boutilier (@alexboutilier) May 4, 2021
Finally, get the stupid hashtag right at least.
— Alex Boutilier (@alexboutilier) May 4, 2021
Stand by for a volume of ATIPs to your social media team like you have *never seen before*.
— Alex Boutilier (@alexboutilier) May 4, 2021
As you can imagine, I am a pedant over social media about naming Grogu.
He has a name, you guys, and it’s not Yoda. https://t.co/G4Lcw9C7gO
— Dale Smith (@journo_dale) May 4, 2021
Some of the better ones were these:
How many plotlines involved Mando not having available childcare for Grogu? https://t.co/jsa1p4bVKU
— Dale Smith (@journo_dale) May 4, 2021
This is the way. https://t.co/kZBf2VxyM9
— Dale Smith (@journo_dale) May 4, 2021
As for party leaders, Erin O’Toole’s was…bad. Not quite as bad as last year’s shoddily-animated Grogu video (for which the person who was in charge of it needs to have their ass removed), but still bad, especially because it’s not done in good fun, but is trying to spin the notion that the government is trying to turn the CRTC into a personal Twitter censorship bureau. (There are issues with Bill C-10 – this is not one of them).
https://t.co/EgJI4FAsyN pic.twitter.com/sMITMoNycs
— Dale Smith (@journo_dale) May 4, 2021
Jagmeet Singh’s was painfully earnest.
As a kid, Star Wars always resonated deeply with me
Kind of like the force, I believe we're all connected
Your pain is our pain
Your struggles are our struggles
Your victories are our victoriesWhen we lift each other up, we all rise
Happy #StarWarsDay & #MayThe4thBeWithYou pic.twitter.com/AF3EUkTNWQ
— Jagmeet Singh (@theJagmeetSingh) May 4, 2021
Justin Trudeau, being a true fan, hit a pitch-perfect note.
Be like Han, take the first shot. #CovidVaccine #MayThe4thBeWithYou pic.twitter.com/6V6lQFapUz
— Justin Trudeau (@JustinTrudeau) May 5, 2021