Roundup: A new tone in communications? Maybe?

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After some two years of the Conservatives rolling out three-to-five-minute disinformation videos on the regular, the Liberals have finally responded in kind, with something that has reasonable production values, snappy pace, and delivers messages to counter the Conservatives’ message with a bit of a punch at the end. One has to wonder why it took them so long, but they didn’t spare any effort in getting every single one of their MPs and proxies to blast it over their socials over the weekend.

What I will add that was fairly notable was that they didn’t rely on slogans in the video, or on entirely happy-clappy pabulum as they normally do. I’m hoping that perhaps this will finally—finally!—mark a turning point in how they approach their communications, but I’m not going to get my hopes up there either. Until proven otherwise, I suspect this may be a one-off, or Sean Fraser in particular, rather than an overall trend in how this party communicates.

Ukraine Dispatch:

A Russian missile struck Mykolaiv on Sunday, killing one and wounding at least eight. Ukrainian drones damaged another oil refinery in Russia, and disrupted electricity supplies in order areas.

https://twitter.com/ukraine_world/status/1768642103968485561

Good reads:

  • Everyone was in a lather over the weekend from the BBC mistranslating Trudeau saying his job was “boring” when in fact the word in context meant “a grind.”
  • Jonathan Wilkinson is being tasked with defending the carbon levy yet again in the face of a bunch of nonsense from the premiers and the Conservatives.
  • The former Mountie charged with foreign interference insists he was just being a good capitalist on a side-hustle, and that he’s not a spy or a traitor.
  • The Star takes a look at the parts of Trudeau’s legacy that Poilievre is promising to dismantle should he form government after the next election.
  • Poilievre clapped back about David Eby’s “baloney factory” quip with more nonsense about people not being able to afford bologna, and come on already.
  • The NDP are moving a motion today on recognising Palestinian statehood, and it has the potential to split the Liberal caucus.
  • Althia Raj suspects that if the Liberals fold and “pause” the increase in the carbon levy, it could do even more damage to them in the polls than staying the course.
  • Susan Delacourt and Matt Gurney discuss the reverberations from the Durham by-election, and the lessons that the Liberals need to take from it.
  • Kevin Carmichael hears from some voices who are offering a bit more of a reality check to the apocalyptic economic doomsaying we are constantly subjected to.

Odds and Ends:

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One thought on “Roundup: A new tone in communications? Maybe?”

  1. There must be tons of material Pierre Polievre left over the years in Parliament and in whatever portfolios he had that can be used for these types of ads, what is taking so long? More of that, please. I mean, I’ve been appalled by him for years now. The record is out there.

    I’d like to know how it is that, despite the fact that I never click on them, YouTube (which I rely on for a lot of news) keeps throwing Pierre Polievre clips up for me (as well as those faux journalistic rants by random supporters). I really can’t stand the guy, never could, and as far as I know, the recommendations are based on your preferences. Why can’t the Liberals get in on some of that?

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